So many traps

 As we navigate our way through life, it becomes ever more difficult to pick out the truth from the lies. Sales speak has always been about twisting words to influence more potential customers who might be teetering on the edge of a big decision, which will part them from their money. We are surrounded by large companies. If you look closely at their sales blurb they will try every trick in the book to get your business. They use a crafty manipulation of words to suck you in. 

An article caught my eye this morning, so I clicked on it to find out more. 

Octopus Energy issues warning to everyone with a smart meter. 

This is the opening paragraph.

The founder of Octopus Energy has raised issues with smart meters, as homeowners face problems with faulty devices. Greg Jackson, Octopus Energy's CEO, tweeted a response to a complaint from a customer concerning these devices, saying: "We've had a million such sessions looking at those darned things. They're so bad."

So, Octopus Energy appears to be saying that they are fraught with problems. Read the article here. 

Read to the end. Half way through the article the message changes. 

Although, Octopus Energy does not entirely dismiss the idea of smart meters. A company representative stated: "We're a massive fan of smart meters - they're super important for the energy transition and unlock the power of smart tariffs."

I'll put a note in here. Smart tariffs will only benefit the company, not the customer. It  enables them to change the price we pay whenever they feel like it. 

 Back to the article. At the bottom. . . . 

An AI tool was used to add an extra layer to the editing process for this story. 

Moving on to another news item. 

Eight year turn around completed as Octopus eyes UK energy crown. 

Octopus Energy has delivered its first annual profit since launching in 2015 and is now the largest electricity and second largest gas supplier in the country.

A spokesperson for Octopus Energy told Birmingham Live in response: “We’re a massive fan of smart meters – they’re super important for the energy transition and unlock the power of smart tariffs.” 

Read the article here. 

See how it works. Any product or service can be sold by using devious manipulative sales speak. To break through the hard shell of people who refuse to play the game means that they have to come up with even more pressure. This is what AI is for. 

And this type of sales pitch applies to everything. From buying a can of beans, right through to the big decisions we have to make. The selling game is awash with lies. They want your money and will say anything to get it. Always ask yourself, do I need it or do I just want it. 

Thanks for popping in. Happy Tuesday. Now I am going to pay my utilities bill at the Post Office, and the heating is off because it is getting a bit warmer. 

Toodle pip.   ilona.