I have received the latest newsletter for yoootoooob creators, they send it every month. A quick flick through the contents and I usually bin it straight away. I only make videos for a hobby, I don't need to grow my earning potential, or customise my channel name and picture.
What caught my eye was the heading, yoootooob black voices fund. It seems that you can apply for a grant, and join classes to learn how to make an impact. Applications will be accepted after June 21st.
The programme sounds really good. You get dedicated support from a partner manager. You get funding invested into the development of your content. You get workshops and master classes throughout the year. And access to exclusive social and community programmes.
But wait a minute, I can't apply for this, because I am white. Isn't this discrimination? Shouldn't people be assessed on their ability, not the colour of their skin?
I remember years ago I was invited to go on a morning chat show TV programme. It went out live and was held at the studios in London. The topic to be discussed was free courses for women to be given training for their HGV licence. There was a shortage of drivers at the time, there still is, and Shell UK thought it would be a good idea to get more women into the business. So they offered ten free places for women to apply for.
To say I was a tad annoyed was an understatement. I have never expected preferential treatment, when applying for jobs, or expected an easy ride when it came to carrying out my workload. I was a driver who happened to be a woman, end of. Everyone should be assessed on their own merits and ability, whatever they do, whoever they are.
The programme went brilliantly. I made my point, I laid into the two representatives from Shell UK. Why was this offer just for women, why weren't they offering the same opportunities to men? There are lots of unemployed young men who would jump at the chance. The focus turned on me and my point of view. I walked out of there with my head held high. That told them, ha ha.
It seems now that we have to have positive discrimination, so that those who are passed over for opportunities have a better chance. It shouldn't be like that. Everyone should be assessed on their abilities, their ambitions, their willingness to learn, and the contributions they have to offer for their chosen professions. Not whether they are black or white. I will bin this newsletter.
It's sunny. Enjoy your weekend. Toodle pip. ilona